MDM Wines

In 2002 MDM Wines launched a unique wine marketing program  which provided an affordable and effective national sales program for boutique and family owned wineries.   

This program created a Marketing and Sales Consortium that "levels the playing field" for small brands in the United States.  The family wineries are being pushed aside by the corporate conglomerates.

Consortium

Latin; 1 : an agreement, combination, or group (as of companies) formed to undertake an enterprise beyond the resources of any one member.  2 : an organization of persons having a common interest.  3 : a voluntary association of individuals for common ends.

Our vision  

For hundreds of years farmers and small businesses have formed consortiums to compete with the large companies.     At MDM we believe that sales, marketing and compliance is a logical extension of those consortiums.  With our program we have created a playing field that allows our customers to share the expenditures of launching a national program while also allowing them a platform where they do not compete with one another. 

Our Goals

Overall our goal is to level the playing field.   Our goals are simple:  1) put your products in books where you can effectively compete; 2) protect the integrity of your brand; 3) manage the national price point and not let large distributors erode the value of their brand; 3) minimize the costs to put products into states by leveraging license costs; and lastly, 4) maximum your return on your investment.  

our models are working

Our model is working.  Our wineries have increased their margins, offered their products at more competitive pricing, and MDM has successfully put products in the hands of distributors. 

 In 2008 we introduced a new model , "Winery Direct".  The winery direct model is industry leading and the perfect solution for wineries who choose to self distribute and need market specific assistance.  Finally there is an alternative to being at the mercy of the conglomerate distributors, and MDM is that Solution.

Sales Channels

Recently a winery and I were discussing doing business.  The question under discussion was:  did they need our services?  They were selling into a few states already so they were unsure.  I asked the question:  do you have inventory to sell?  If so, why not partner with MDM to create another sales channel?  There are 50 states we can direct our efforts to specific states and expand your sales efforts and with our model, it does not cost you money, it saves you money!  So the real question is: 

Do you have inventory to sell? 

Do you want to explore a low risk minimal cost solution?

Call MDM, we are the solution to those questions!