Representing Family Owned Boutique Wineries
I am proud of the labels I represent. They are 100% american owned, made by hand and are made with time honored traditions. Our winemakers and winery owners are amazing americans, a fireman, a second generation grape rancher, one of California's pioneer women winemakers, and an accomplished actor.
My personal goal is to help continue the tradition that made the American wine industry great; hand produced wines.
"Our winemakers put their efforts into making quality wine, not expensive marketing or promotion!
Melanie Moffett, President and Owner MDM Wines
Our vision is to create a marketing and sales consortium for small family owned wineries that "levels the playing field" and provides a venue for them to compete with the conglomerate corporate wineries and distributors which dominate the industry.
Latin; 1 : an agreement, combination, or group (as of companies) formed to undertake an enterprise beyond the resources of any one member. 2 : an organization of persons having a common interest. 3 : a voluntary association of individuals for common ends.
Overall our goal is to level the playing field. Our goals are simple: 1) put your products in books where you can effectively compete; 2) protect the integrity of your brand; 3) manage the national price point and not let large distributors erode the value of their brand; 3) minimize the costs to put products into states by leveraging license costs; and lastly, 4) maximum your return on your investment.
Recently a winery and I were discussing doing business. The question at had was: did they need our services? They were selling into a few states already so they were unsure. I asked the question: do you have inventory to sell? If so, why not partner with MDM to create another sales channel? There are 50 states we can direct our efforts to specific states and expand your sales efforts and with our model, it does not cost you money, it saves you money! So the real question is: Do you have inventory to sell?
In 2008 we introduced a new model , "Winery Direct". The winery direct model is industry leading and the perfect solution for wineries who choose to self distribute and need market specific assistance.
Finally there is an alternative to being at the mercy of the conglomerate distributors, and MDM is that Solution.