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Wine by the Glass Programs
Restaurant Wine's publisher, Ronn Wiegand, has been called the wine consultant's wine consultant.
He candidly says, "There isn't a hotel, club or restaurant that I have ever visited — anywhere in the world — which could not increase either its wine sales or
its profitability from wine, within a matter of days."
"Wines by the glass programs can greatly increase a restaurant's revenue and profits.
It is not uncommon for wine sales to double or triple with an effective wine-by-the-glass program. Also, pouring high-end and hard to find wines will
bring a more sophisticated and higher spending client to your restaurant" Don Moffett, VP Marketing, MDM Distribution.
Wine-by-the-glass programs are thriving all over the country. With a restaurant-going public
that has become more wine savvy and daring every year, offering an interesting wine-by-the-glass program is not only profitable (margins can be better on a
glass of wine than on a bottle), but smart marketing. Patrons today want to learn, experience and sample as many wines as they can. How fortunate that today's
wine consumer is able to taste a wider, more interesting assortment of wines for much less than before.
You can expand your by the glass wine programs by offering unique wines. Don fall into the trap of
serving what everyone else does, you know the brands I mean. The top 10 on-premise brands make up 65% of the on-premise wine sales. Would you want
to serve the same foods as your competitors?
Building your Program
Consult the Expert: Use industry experts to help you build your program. A must have is access to the Restaurant Wine publication.
Each issue is packed with reviews, and focus on successful by the glass programs throughout the United States.
Secure a means to protect your wine, too many restaurants serve oxidized wines. There are simple ways to
protect your wines, from gas to pump system. Choose what is best for your company, but more important than what you chose is to use it.
Train your wait staff, MDM offers training programs for your wait staff.
Our training program pairs MDM wines with your menu. We offer managed tastings for your sales teams.
Do wine dinners, MDM wineries support their on-premise customers with wine
dinners and managed tastings. Wine dinners bring in clients.
Let Us Help you: MDM will work with you to maximize your wine list,
train your staff, and increase your marketing through our web site and winery mailings.
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